Uncategorized

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Hero Section” _builder_version=”4.16″ background_color=”#126081″ global_colors_info=”{}”][et_pb_fullwidth_header title=”VUMA Blog” header_fullscreen=”on” background_overlay_color=”#D6D6D6″ content_max_width=”598px” content_tablet=” In today’s fast-paced and technology-driven world, effective communication is not just a nice-to-have—it is an essential skill as it is the cornerstone of success both personally and professionally. With an ever-growing array of communication channels at our disposal, understanding communication hygiene […]

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Hero Section” _builder_version=”4.16″ background_color=”#126081″ global_colors_info=”{}”][et_pb_fullwidth_header title=”VUMA Blog” header_fullscreen=”on” background_overlay_color=”#D6D6D6″ content_max_width=”598px” content_tablet=” In last week’s blog, we explored the topic of marketing audits – what are they and why are the important for marketing teams of all sizes. We also did our best to make a case for why the time has never

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Hero Section” _builder_version=”4.16″ background_color=”#126081″ global_colors_info=”{}”][et_pb_fullwidth_header title=”VUMA Blog” header_fullscreen=”on” background_overlay_color=”#D6D6D6″ content_max_width=”598px” content_tablet=” The word ‘audit’ can conjure shudders and dread, particularly for marketing professionals like me, who intentionally chose a career path in a creative field as a way to avoid numbers and math as much as possible. Fear not, though, the audits

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Hero Section” _builder_version=”4.16″ background_color=”#126081″ global_colors_info=”{}”][et_pb_fullwidth_header title=”VUMA Blog” header_fullscreen=”on” background_overlay_color=”#D6D6D6″ content_max_width=”598px” content_tablet=” When it comes to membership marketing, e-mail remains the number one channel for recruitment and engagement, according to the “2023 Membership Marketing Benchmarking Report” from Marketing General. The annual survey of association professionals found that 85 percent of member-based organizations relied

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Hero Section” _builder_version=”4.16″ background_color=”#126081″ global_colors_info=”{}”][et_pb_fullwidth_header title=”VUMA Blog” header_fullscreen=”on” background_overlay_color=”#D6D6D6″ content_max_width=”598px” content_tablet=” Heading into the very last quarter of the year in just a few weeks, it’s hard to believe the bulk of 2023 is in the rearview mirror. What better time to pause and reflect on how far we’ve come since January

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Hero Section” _builder_version=”4.16″ background_color=”#126081″ global_colors_info=”{}”][et_pb_fullwidth_header title=”VUMA Blog” header_fullscreen=”on” background_overlay_color=”#D6D6D6″ content_max_width=”598px” content_tablet=” It’s highly unlikely he had association marketers in mind when he laid down the track, but ‘90s hip hop icon M.C. Hammer said it best when he said, “You can’t touch this.” In this case, the ‘this’ we’re talking about could