by Vuma Business Solutions | Sep 26, 2023
VUMA Blog In today’s fast-paced and technology-driven world, effective communication is not just a nice-to-have—it is an essential skill as it is the cornerstone of success both personally and professionally. With an ever-growing array of communication channels...
by Vuma Business Solutions | Sep 19, 2023
VUMA Blog In last week’s blog, we explored the topic of marketing audits – what are they and why are the important for marketing teams of all sizes. We also did our best to make a case for why the time has never been better to tackle a year-end audit (hint: it’s...
by Vuma Business Solutions | Sep 12, 2023
VUMA Blog The word ‘audit’ can conjure shudders and dread, particularly for marketing professionals like me, who intentionally chose a career path in a creative field as a way to avoid numbers and math as much as possible. Fear not, though, the audits we will explore...
by Vuma Business Solutions | Sep 7, 2023
VUMA Blog Many modern workplaces are built on a subtle, unspoken bias that extroversion is preferable, consequently setting it as the default mode of work. In these scenarios, extroverts are often deemed to be the more productive personality type, thus setting a stage...
by Vuma Business Solutions | Aug 31, 2023
VUMA Blog When it comes to membership marketing, e-mail remains the number one channel for recruitment and engagement, according to the “2023 Membership Marketing Benchmarking Report” from Marketing General. The annual survey of association professionals found that 85...
by Vuma Business Solutions | Aug 24, 2023
VUMA Blog For many nonprofit leaders, running a purpose-driven organization like a business presents unique challenges. When purpose intersects with prudent management, the role of risk assessment emerges as a strategic imperative. In this blog, we’ll take a look at...
