Mastering DEI (Diversity, Equity, and Inclusion) and Communication Hygiene in a Remote Work Environment
In today's fast-paced and technology-driven world, effective communication is not just a nice-to-have—it is an essential skill as it is the cornerstone of success both personally and professionally. With an...
Cracking the Code of Marketing Audits: Part 2 – How to Get Started (and Why it’s Okay to Ask for Help)
In last week’s blog, we explored the topic of marketing audits – what are they and why are the important for marketing teams of all sizes. We also did our best to make a case for why the time has never been better to...
Cracking the Code of Marketing Audits: Part 1 – Why a Year-End Marketing Audit is the Key to Success
The word ‘audit’ can conjure shudders and dread, particularly for marketing professionals like me, who intentionally chose a career path in a creative field as a way to avoid numbers and math as much as possible. Fear...
Workplaces are Set Up for Extroverts. How Can Employers Create an Environment that Includes, Respects and Honors the Needs of Introverts?
Many modern workplaces are built on a subtle, unspoken bias that extroversion is preferable, consequently setting it as the default mode of work. In these scenarios, extroverts are often deemed to be the more...
Mastering E-mail Marketing: Best Practices for Member-Based Organizations
When it comes to membership marketing, e-mail remains the number one channel for recruitment and engagement, according to the “2023 Membership Marketing Benchmarking Report” from Marketing General. The annual survey of...
Mitigating Risk:7 Ways Your Nonprofit Can Benefit from an Organizational Risk Assessment
For many nonprofit leaders, running a purpose-driven organization like a business presents unique challenges. When purpose intersects with prudent management, the role of risk assessment emerges as a strategic...